ISO 420018 min read

AI Roles in ISO 42001: Provider, Producer, Customer, Partner

ISO 42001 defines distinct roles in the AI ecosystem. Understanding which role(s) your organization plays is essential for determining scope, responsibilities, and applicable controls.

Key Takeaways

Point Summary
AI Provider Organizations developing AI systems for others to use
AI Producer Organizations that design, develop, or modify AI systems (includes developers, deployers, operators)
AI Customer Organizations that procure AI systems from providers
AI Partner Organizations in the AI supply chain (data providers, trainers, consultants)
Multiple roles Organizations often play multiple roles simultaneously
Scope impact Your role determines which ISO 42001 requirements apply

Quick Answer: ISO 42001 defines four main roles: AI Provider (develops AI for others), AI Producer (internal teams building/modifying AI), AI Customer (procures AI systems), and AI Partner (supply chain participants). Most organizations developing AI products are both Providers and Producers. Your roles determine your certification scope.

The Four AI Roles

AI Provider

An AI Provider develops AI systems intended for use by others:

Characteristic Description
Definition Organization that develops AI systems for external parties
Examples AI platform vendors, ML infrastructure companies, AI SaaS providers
Responsibilities System design, training, testing, documentation, support
ISO 42001 relevance Full scope typically applies

Common AI Provider activities:

  • Building AI platforms and APIs
  • Creating AI-powered products for sale/licensing
  • Developing AI models for customers
  • Providing AI infrastructure services

ISO 42001 obligations for Providers:

Area Requirement
Design Responsible AI system design (Annex A.6)
Data Training data quality and governance (Annex A.7)
Documentation Information for users and interested parties (Annex A.8)
Support Ongoing assistance and incident handling
Monitoring Post-deployment performance tracking

AI Producer

ISO 42001 introduces the concept of AI Producer to cover various roles involved in creating AI systems:

Producer Role Activities
AI Developer Designs, codes, and builds AI systems
AI Designer Creates AI system architecture and requirements
AI Operator Manages AI system operations
AI Tester Validates and verifies AI systems
AI Deployer Puts AI systems into production

Understanding the distinction:

  • Provider = Organization-level role (you provide AI to others)
  • Producer = Functional role (people/teams creating AI)

An organization that is an AI Provider will have AI Producers within it.

ISO 42001 for Producers:

Responsibility Coverage
Competence Required skills and training (Clause 7.2)
Awareness Understanding of AI policies and impacts (Clause 7.3)
Resources Adequate tools and infrastructure (Clause 7.1)
Processes Following defined AI development procedures

AI Customer

An AI Customer procures AI systems from providers:

Characteristic Description
Definition Organization that acquires AI systems for their own use
Examples Enterprises using AI platforms, businesses with AI tools
Responsibilities Appropriate use, integration, monitoring
ISO 42001 relevance Limited scope, focus on usage governance

AI Customer responsibilities under ISO 42001:

Area Responsibility
Vendor management Selecting appropriate AI providers (Annex A.10)
Appropriate use Using AI within intended parameters (Annex A.9)
Human oversight Maintaining appropriate supervision
Incident reporting Communicating issues to providers
User training Ensuring proper use by employees

When AI Customers need ISO 42001:

  • If you're also developing AI (then you're a Producer too)
  • If you're deploying AI in high-risk contexts
  • If customers require AI governance from you
  • If regulatory requirements demand it

AI Partner

AI Partners are organizations in the AI supply chain that support providers and producers:

Partner Type Role
Data providers Supply training data
Annotation services Label and enrich datasets
Training services Provide compute and training capabilities
Consultants Advise on AI development
Infrastructure providers Cloud and compute resources
Testing services Third-party AI validation

ISO 42001 relevance for Partners:

Consideration Impact
Direct certification Partners may pursue certification for competitive advantage
Customer requirements AI Providers may require partners to meet ISO 42001 controls
Contractual obligations Security and quality requirements in agreements

Mapping Roles to Your Organization

Assessment Questions

Are you an AI Provider?

  • Do you sell/license AI systems to other organizations?
  • Do you provide AI APIs or platforms externally?
  • Do customers use your AI systems as part of their products?

Do you have AI Producers?

  • Do you have teams developing AI/ML systems?
  • Do you train or fine-tune models?
  • Do you curate or create training datasets?
  • Do you deploy AI systems to production?

Are you an AI Customer?

  • Do you procure AI systems from external vendors?
  • Do you use third-party AI APIs in your products?
  • Do you license AI technology from others?

Are you an AI Partner?

  • Do you provide data, training, or support services to AI developers?
  • Are you part of AI supply chains without building AI yourself?

Common Role Combinations

Organization Type Typical Roles
AI SaaS startup Provider + Producer
Enterprise building internal AI Producer + Customer
AI platform company Provider + Producer
Company using AI APIs Customer only
Data labeling service Partner
ML consulting firm Partner (or Producer for client projects)

Example: AI SaaS Startup

Text
Role Mapping Example: AI Analytics SaaS
────────────────────────────────────────────────────

AI Provider:
└── Provides AI analytics platform to customers

AI Producer:
├── Engineering team develops ML models
├── Data scientists curate training data
├── ML engineers deploy to production
└── QA tests model performance

AI Customer:
└── Uses cloud AI services (e.g., AWS Bedrock) for some features

AI Partners:
├── Cloud infrastructure provider
├── Annotation service for training data
└── Security testing vendor

Role-Based ISO 42001 Scope

Provider Scope (Most Comprehensive)

If you're an AI Provider, your AIMS scope typically includes:

Area Scope Element
Systems All AI systems provided to customers
Life cycle Design through deployment and support
Data Training data, operational data
Documentation User documentation, technical docs
Support Customer assistance, incident handling

Applicable Annex A Controls:

Control Area Relevance
A.2 AI Policies Required
A.3 Internal organization Required
A.4 Resources Required
A.5 Impact assessment Required
A.6 System life cycle Required
A.7 Data for AI systems Required
A.8 Information for interested parties Required
A.9 Use of AI systems Required
A.10 Third-party relationships Required

Producer-Only Scope

If you develop AI for internal use only (not a Provider):

Area Scope Element
Systems Internal AI systems
Life cycle Development and deployment
Data Training and operational data
Users Internal users and stakeholders

Potentially excludable:

  • A.8 may be simplified (internal stakeholders only)
  • A.10 may focus on suppliers rather than customers

Customer Scope (Limited)

If you're primarily an AI Customer with minimal development:

Area Scope Element
Vendor management AI provider assessment and monitoring
Usage governance Policies for AI tool use
Integration How AI is embedded in processes

Note: Pure AI Customers may not need ISO 42001 certification. Internal governance and vendor due diligence may suffice. See Who needs ISO 42001.

Responsibilities by Role

Provider Responsibilities

Responsibility Description
Safe AI systems Design and build AI that minimizes harm
Transparency Provide clear documentation on AI capabilities and limitations
Support Assist customers in appropriate use
Monitoring Track AI performance post-deployment
Updates Address issues and improve systems
Communication Inform customers of changes and incidents

Producer Responsibilities

Responsibility Description
Follow processes Adhere to defined AI development procedures
Quality Ensure AI systems meet requirements
Documentation Record design decisions and testing
Competence Maintain required skills
Risk awareness Identify and escalate AI risks

Customer Responsibilities

Responsibility Description
Due diligence Select appropriate AI providers
Appropriate use Use AI within intended parameters
Training Ensure users understand AI limitations
Oversight Maintain human control where needed
Feedback Report issues to providers

Partner Responsibilities

Responsibility Description
Quality Deliver services meeting AI provider requirements
Security Protect data and systems
Compliance Meet contractual and regulatory obligations
Communication Report issues affecting AI systems

EU AI Act Role Alignment

ISO 42001 roles map to EU AI Act terminology:

ISO 42001 Role EU AI Act Equivalent
AI Provider Provider
AI Producer (Deployer) Deployer
AI Customer User
AI Partner Various (importer, distributor, etc.)

Understanding this alignment helps organizations prepare for EU AI Act compliance through ISO 42001 certification.

Practical Implications

Certification Scope Definition

Your roles directly inform your certification scope statement:

Example scope statements:

AI Provider + Producer:

"The AIMS covers the development, provision, and support of [Product Name] AI systems, including design, data management, model development, deployment, and customer support."

Internal Producer only:

"The AIMS covers the development and operation of internal AI systems supporting [business functions], including data management, model development, and deployment."

Customer with some development:

"The AIMS covers the governance of AI systems procured from third parties and the internal development of AI-powered features for [Product Name]."

Resource Allocation

Role complexity affects resource needs:

Role Profile Typical Effort
Provider + Producer Higher (full scope)
Producer only Medium
Customer + some development Medium
Customer only Lower (may not need certification)

Need help determining your AI roles and certification scope? Talk to our team